Archive for the ‘Marketing Online’ Category

I was never fond of geometry. I have to thank my Math teacher for that. He made learning math utterly painful, ‘fingernails dragging across the board’ painful. Maybe it had to do with my father being a math wiz as well. Frustrated my dad constantly because of my inability to understand mathematical concepts and instantly […]

   What I believe to be pivotal to your entrepreneurial success, is acknowledging ‘the face of your new customer.’ And this was what I had planned to tell you in my last post.  Marketing communication is not what it used to be. Gone are the days where simple branding and advertising campaigns were enough to […]

Well, not literally anyway. Coremetrics released a survey on August 22 called, “The Face of the New Marketer,” (hence, the sordid headline). The findings, based on the opinions of 120 senior marketing professionals in the US and UK, interestingly points to a growing trend towards developing skills in Internet marketing techniques. One skill in particular […]